L Communications
Sales in Midrand
www.lcommunications.net
Address
Noordwyk. Midrand. Gauteng. 1687What you should know about L Communications
If you’re serious about reaching your audiences in a professional and compelling manner, contact me now for a quote lindsay@lcommunications.net.
My goal is to capture your target market’s attention and keep it, driving sales through your business and ensuring repeat business. I am here to assist you with all your copywriting needs whether its articles for your in-house magazine, proposals, marketing collateral, electronic newsletters, brochures, bids or tenders, seo-friendly website copy or writing your speeches. I put a lot of time and effort into making sure you put your most professional foot forward in all your communiqués. I want to get people talking about you and your brand in a positive manner.
Consumers today, become and stay loyal to brands because of the way they experience them. As a consumer gets to know a brand better, they identify with particular values, attributes, and even individual characters who are integral to the brand’s story. Once that happens they begin to aspire to the lifestyle-promise revealed through each chapter, align with the values the brand holds true, or perhaps fall in love with the romance of the brand. When a brand’s story captures the imagination, stirs fascination, or invokes inspiration, a customer is more likely to connect with it, want to know more about it, and share it. Human beings seek connections; your brand’s story provides a basis for consumers to connect. Today’s aspirational generation want to connect with an ideal or community that’s bigger than themselves. For brands that means your customers want to know everything about you. They want to know who works for you, who your suppliers are and how they do business, and they want to better understand your business’s impact on the society around you. In sharing your brand story with them, in revealing those tiny details, you are laying the foundation for a lasting connection. Newer brands, and situations where the story might not be so obvious, present a fantastic opportunity to push my creative skills that much further. Unlocking the tiniest detail, and sharing your business’s humanity through storytelling, will breathe life into your brand. Beginning a new story for a client, is like embarking on a thrilling, uncharted adventure with a new friend. You know where you want to end up, but how you get there is entirely up to the two of you. You pack all that you can fit into a duffel bag and stuff it in the boot, and there are 48-hours of songs queued up and ready to play and you turn the volume high. You stop along the way to pick up your friend, and you’ve got the makings of an epic road-trip. As you sing along loudly to your favourite songs, the suburban streets slip silently beneath your tyres. Your friend leans over into the back seat, pulls her Mary-Poppins-bag onto her lap and digs out snacks, drinks and her own playlist. You smile, because with each bag of tomato-sauce Fritos, can of Iron Brew, and cheesy pop-song she produces, you’re getting to know the real her better, and that’s what lasting friendships are based on. My freelance journey over the past seven years has been epic. (We talked about everything from ideal lifestyle communities, to their company’s culture, their plans for expansion and what creativity means to them.)
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